Brad Lyle - Genome BC

“The biotech revolution will be as transformational to society as the internet. There’s an important conversation happening around gemomic technologies and how they positively impact our lives, day-to-day. It’s exciting to be part of and contribute to the discussion.”

Brad Lyle

Communications Manager, Brand and Marketing

778.999.8195

Brad Lyle has been producing impactful marketing and communication strategies for more than 20 years. His passion is innovative storytelling and creating influential content that build brand profile and awareness. From traditional media to continually evolving digital communication platforms, Brad’s success is rooted in the belief that communication is as much an art as it is a science. It should provide an experience that engages emotion and delivers measured outcomes.

Before joining Genome BC, Brad managed communications and public relations at Pacific Blue Cross, helping the non-profit organization to become one of BC’s top-tier health care brands. Brad’s focus at Genome BC is to enhance recognition of the value of genomics by creating dialogue with stakeholders and the public around how genomics brings sustainable social and economic benefits to BC, Canada and beyond.